Over the past few weeks, we've seen a lot of discussion surrounding Bleap+ Infinity. Among all the feedback, one question stood out above the rest.
"If it's called Infinity, why are there still exceptions?"
At first, we believed the answer was simple. We thought this was something we just needed to explain more clearly.
When the Prelude version launched in July 2025, the benefits of Bleap+ Infinity already included a note:
That note was never meant to suggest that we planned to keep releasing additional paid Song Packs in the future. In fact, it meant the exact opposite.
The only reason we included it was because we knew there could be situations beyond our control. During certain collaborations, licensing partners might require specific distribution methods for their content, and we wanted to be transparent about that possibility from the very beginning.
Our intention was never to give ourselves an excuse. It was simply to be honest about what might happen in the future.
To demonstrate that commitment, we later made the Hans Wang Bundle purchasable with Gems while also giving players enough bonus Gems to redeem multiple Song Packs. We hoped this would make one thing clear: we never wanted Bleap+ Infinity owners to feel like they would have to keep paying for new songs.
However, as time went on, we realized something.
The issue wasn't whether our explanation was detailed enough. The issue was that once the word Infinity comes with conditions and exceptions, it becomes difficult for anyone to fully trust what it means.
Players naturally began asking questions.
"Today it's one collaboration Song Pack. Will there be more exceptions in the future?"
"Will Bleap+ Infinity still be truly infinite a few years from now?"
Those were fair questions.
After reading those discussions, we realized something important. Rather than continuing to explain every possible future scenario, we should simply make the rule itself unmistakably clear.
After extensive discussion within the team, we have made our decision. Starting today, Bleap+ Infinity has officially been upgraded.
No matter what kind of music we release in the future—
If you own Bleap+ Infinity, you will permanently receive every future song update at no additional cost.
There will be no exceptions for collaborations.
There will be no exceptions for partnerships.
There will be no exceptions because of future content updates.
These benefits will never be reduced or limited. This commitment is now a permanent part of Bleap+ Infinity.
We understand what this decision means for us. It means more work. More conversations with licensing partners. More negotiations. More difficult decisions behind the scenes.
There will certainly be challenges ahead. But those challenges belong to us. They should never become something our players have to worry about.
From today onward, we hope Bleap+ Infinity owners will never have to wonder whether the next update is another "special case." You shouldn't have to ask whether a new Song Pack is included. You shouldn't have to read the fine print every time new content is announced.
Because from this point forward, the answer will always be the same.
That's what Infinity was always supposed to mean.
Buy once.
Enjoy every future song.
No more uncertainty.
No more exceptions.
No more explanations.
From this day forward, we will deliver what Bleap+ Infinity was always meant to be: true unlimited access to every future Song Pack.
Finally, we'd like to thank every Bleaper who asked questions, voiced concerns, and continued supporting Bleap throughout this journey. Your feedback challenged us to rethink our decision, and ultimately helped us build something better.
As Bleap continues to grow, we'll keep proving through our actions that every bit of trust you place in us is well deserved.
Thank you for believing in us.
Bleap Studio
June 29, 2026